主講者張國賓：電動車成為智能化交通工具，學習將永續發展元素，應用在電動車設計。
Keynote Speaker Guo-Bin Zhang: Electric vehicles are becoming intelligent transportation tools; learn to apply sustainable development elements to electric vehicle design.
Photo: Professor Guo-Bin Zhang from National Taichung University of Science and Technology points out that the electrification of transportation can create a green-oriented and user-friendly environment.
亞洲大學商品設計學系舉辦「電動車產業SDGs趨勢講座」，邀請台中科技大學商設系老師張國賓，介紹台灣電動車產業趨勢，帶動汽車產業數位轉型，是各國淨零轉型政策中重要的一環。除了必須能提供使用者最新體驗外，還必須能符合聯合國SDGs永續發展目標，共有60多位師生參與。
The Department of Commercial Design at Asia University hosted the "Electric Vehicle Industry SDGs Trend Lecture," inviting Professor Guo-Bin Zhang from the Department of Commercial Design at National Taichung University of Science and Technology to introduce the trends of Taiwan's electric vehicle (EV) industry. This movement drives the digital transformation of the automotive sector, representing a key component in global net-zero transition policies. Beyond providing users with cutting-edge experiences, it must also align with the United Nations Sustainable Development Goals (SDGs). Over 60 faculty members and students participated in the event.
「交通工具電動化，能營造綠色與導向的友善使用環境！」張老師表示，電動車在全球減碳推動過程中，具有決定性意義。而未來電動車的使用者，多數為Z世代年輕族群，他們受到網路時代影響很深，生活都與「手機」息息相關。緊接在後的「alpha世代」，則會與「人工智慧」連結，讓人立即聯想到「自動化設計」。電動車就好像智慧型手機，加上4個輪子一樣，也就是智慧自動化的系統及載體，是智能化交通工具。
"The electrification of transportation can establish a green and sustainability-oriented friendly environment!" Professor Zhang explained that electric vehicles hold decisive significance in global carbon reduction efforts. Most future EV users will belong to Generation Z, a young population deeply influenced by the internet age whose lives are inextricably linked to smartphones. Following them, "Generation Alpha" will connect profoundly with artificial intelligence, immediately bringing "automated design" to mind. An electric vehicle acts like a smartphone fitted with four wheels—essentially an intelligent, automated system and vector, serving as a smart transit device.
Photo: Students listen attentively during the "Electric Vehicle Industry SDGs Trend Lecture" hosted by AU's Department of Commercial Design.
張老師指出，汽車供應鏈在高端發展下新組，半導體轉行數位轉型。目前電動車趨勢，除了雲端操控，也將每台車的運行狀況，即時傳回雲端數據中心，以提供未來商品的改善依據。他以鴻海集團2021年成立的「MIH電動車開放平台」為例，建立電動車產業聯盟，為的就是開啟台灣電動車產業新的合作關係。
Professor Zhang pointed out that under high-end development, the automotive supply chain is restructuring, and the semiconductor industry is pivoting toward digital transformation. Current EV trends not only emphasize cloud-based control but also real-time transmission of each vehicle's operational status back to cloud data centers, serving as a baseline for future product optimization. He cited Foxconn Technology Group's "MIH Open EV Platform," founded in 2021, as an example, noting that establishing an EV industry alliance aims to unlock fresh collaborative dynamics within Taiwan's electric vehicle ecosystem.
亞大商設系主任龍希文說，電動車發展策略中，使用者的體驗設計也十分重要。以人因工程觀點來看，在體驗設計上，必須注意人體接受訊息過程，相對的反應動作，進一步評估使用者在操縱過程中，本身的能量消耗及肌肉變化情形，作為電動車商品規格設定或機藝的參考。
Hsi-Wen Lung, Chair of AU's Department of Commercial Design, noted that user experience (UX) design is heavily valued within EV development strategies. From an ergonomic perspective, experience design must monitor how the human body processes information alongside corresponding reactive movements. This allows designers to further evaluate the user's energy expenditure and muscular fluctuations during operation, serving as a solid benchmark for setting EV technical specifications or craftsmanship parameters.
商設系大三同學游雅娟表示，參加講座後體認到商品設計有很多面向，未來電動車重點就在電動化與智能化體驗設計，車子不再是單純交通工具，可以藉由視覺、觸覺、安全、數位、移位等設計，從中找到自己有興趣且適合的領域發展。
Ya-Juan You, a junior student in the Department of Commercial Design, shared that the lecture helped her realize the multifaceted nature of product design. The future focus of EVs lies in electrified and intelligent experience design. Cars are no longer just simple means of transit; through visual, tactile, safety, digital, and mobility designs, students can discover fields that capture their interest and fit their personal career growth.